FILA RED is a first pilot concept store which is focused on performance sportswear. This is located at The Venetian Macao.
This project spans over design concept and design management and visual merchandising. We were given and took the main store image. In addition, We had been creating the new design elements into FILA RED. On the one hand, we want to keep the FILA heritage DNA and market’s recognition, On the other hands, New design elements can be enhancing the performance’s look and feel in the store.
The shop had opened on December 2017. This is carried on to adapt and open in the other Greater China district.