FILA Fusion is a new concept store that is focused on Lifestyle casual sportswear.
This project spans conceptual design development and music advisor. FILA FUSION is always crossing over to another emergence well-known brand. We created the brand-new environment and introduced a special digital setting and content treatment to collapse the defenestration between brands to the new Fusion image.
They had launched in November 2017. The first FILA Fusion store is located in Donghai Supermarket, Fujian, China. The total area is approximately 3000sq ft. This carries on to adapt and open in the other Greater China district.